Benjamin Case – Full Steam Ahead Marketing

Benjamin Case April 28, 2023November 10, 2023 basement remodeling, decorative stonework, door repairs, flooring, kitchen remodelling, painting services, window replacement

The Benefits of Wood Stairs

Wood stairs are a great way to bring a natural aesthetic into your home. There are a number of different species

How to Get the Most Out of Guest Blogging

Creating effective guest posts is essential for building authority and increasing traffic. Make sure the content is helpful and on-topic, and avoid self-promotion. You should also include an author bio that reflects your brand. Use keyword research to identify the most popular topics with your target blog audience. Using keywords will help you prove to the publisher that your topic is in demand. For more information visit this link https://www.rankboss.com/. Using guest posts, businesses can establish themselves as experts in their industry. They can also build brand awareness and engage with new audiences. This can help to drive traffic and increase sales. Moreover, they can also improve their domain authority, further boosting their search engine rankings. This is because of the increased number of incoming links from authoritative websites. A business can also use guest blogging to grow its social media following and engage with new audiences. When they add a social media call-to-action in their post, they can encourage readers to follow them on social media and subscribe to their blog or newsletter. This will help them generate more leads, leading to a higher revenue stream. The first step is finding sites willing to publish your content. You can start by searching for relevant keywords on Google or a guest posting website, then looking at their domain authority. You can also check a site’s social following and engagement using tools. Once you’ve found a suitable host site, writing high-quality content relevant to your audience is important. You can use a tool to help you create grammatically correct, SEO-friendly, unique, and easy-to-read content. It is also important to ensure that the content matches the theme of the host site. For example, if you’re writing for a health-related blog, your content should focus on health topics, not home decor. It is also important to include a link to your website in the bio section of the guest post. This will give your content a good link profile, boosting your domain authority. However, ensure that only relevant links that will provide value to the reader are included. Also, avoid using shady link-building strategies, as Google may penalize them. Another great way to build authority is by creating a consistent schedule for writing guest posts. By writing regular articles for reputable sites, you can demonstrate that you’re a knowledgeable and trustworthy source of information in your industry. This will increase your chances of getting featured in news feeds, which can further boost your authority. In addition, you can also promote your guest posts through your channels on social media and email to generate engagement. Guest posts are a great way to drive traffic to your website and attract new customers. They also help improve your search engine rankings. You must write high-quality content relevant to your niche to get the most out of your guest posts. You should also include backlinks to your website in the post. Choosing the right blog to publish your guest post can take time, especially when figuring out your target audience. You can use tools to identify blogs with a similar audience. You can also find out how many shares and comments a particular post has, giving you an idea of its popularity. When selecting a blog to publish your guest post, look for one with a large and engaged audience. It should also have a good domain authority and a reputation for being a reliable source of information. It is also important to consider the tone of voice and its appropriateness for your business. For example, if your business is B2B, you should avoid writing too technical content. If you want a long-term relationship with the blog owner, establish yourself as an authoritative contributor. This can be done by commenting on their blog posts, sharing them on social media, or interacting with them in other ways. This will make it more likely that they will accept your pitch for a guest post in the future. Once you’ve published your guest post, promoting it throughout your network and social media channels is critical. This will help you build a rapport with the blog owners and increase your visibility. In addition, you should also reply to any comments or questions on your post. This will help you gain more credibility and establish yourself as an expert in your niche. Lastly, you should also track your performance. You can do this by creating an Advanced Segment in Google Analytics and using OptinMonster’s Referrer Detection feature. This will allow you to create a specific campaign that targets visitors from your guest blog. In addition to building brand awareness, guest blogging can help you make your email list. This is because it provides a cost-effective way to reach new audiences and increase conversions. However, you should always set SMART goals and track the results of your guest posts. This will help you determine if using this tactic for your business is worth it. In addition, it will help you make better decisions about the topics, blogs, and frequency of your guest posting. When writing a guest post, it’s important to remember to include social media links so that readers can connect with you and follow your blog. This will allow them to see your latest updates and share your content with friends and followers. Also, add your contact information so readers can contact you with questions or feedback. One of the best ways to build your email list is to write a guest post for a reputable website in your niche. Then, include a link back to your site in your author bio. It would be best to include images and a call-to-action encouraging people to subscribe to your blog. This will increase your chances of getting noticed by editors and boost your search engine optimization. To find the right blog to write for, you should look for websites with a high domain authority and a similar audience. You can check a website’s domain authority using a free tool like Ahrefs’ Read More
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Types of Roofing

Roofing is an important and complex subject that can have profound impacts on the performance of a building. It is recommended that designers consider a roof consultant or work closely with a local contractor to gain more comprehensive knowledge of the various products and systems. For more details, you can contact Roofing Companies Colorado Springs. Wood shingles are generally made of cypress, redwood, or western red cedar and may be plain-sawn, quarter-sawn, or hand-split. Field-applied coatings are often specified to enhance UV protection. The shingles that cover a home’s roof are its first line of defense against the elements. Installed in an overlapping pattern, shingles shed water in the direction of the slope and prevent it from seeping into the house. But a roof’s shingles don’t just protect the structure; they also add to its aesthetic. With so many styles and colors available, it’s important to understand how each type of shingle works before selecting one for your home. The most popular type of shingle is the asphalt shingle. It is lightweight, affordable, and durable. Asphalt shingles are coated with mineral granules that help protect the roof from the sun’s ultraviolet rays and increase its resistance to fire. These granules are typically colored to reflect the sunlight and enhance a roof’s visual appeal. Shingles are typically manufactured in one of three ways: organic, fiberglass, or metal. Organic shingles are made from recycled paper with an asphalt coating, while fiberglass and metal shingles are composed of two layers that are bonded together. The type of shingle you choose depends on the region where you live, as some varieties are better suited for certain climates than others. Aside from material, shingles are also designed with specific features in mind. For example, some are reflective to minimize their energy consumption, while others are rated for impact resistance. Additionally, some types of shingles are treated for algae resistance or mold and mildew protection. Most shingles are bonded to one another at the time of manufacture using a thermally activated asphalt sealant that is positioned in spots on the top surface of each shingle. This enables installers to “stick” the shingle to the roof by driving nails through the tar-lined area, called the nail line. There are a variety of shingle options on the market, but the most common are three-tab shingles. These are single-layered shingles that offer an affordable option that still provides decent wind and weather resistance, but they also have shorter service and warranty periods than other shingle types. Another popular option is architectural shingles, which are multi-layered shingles that replicate the look of natural wood shake roofing or slate tile roofs. Tiles Tiles are a versatile building material that come in a wide range of sizes, shapes, colors, and materials. They are used for both decorative and functional purposes, such as on walls and floors. Tiles can add a unique and interesting design element to any home, and they can also provide a durable and water-resistant surface covering for walls and floors. Tile roofing is a common option for many homes. It is popular because it offers a great deal of flexibility and style while still providing a durable roof that can withstand severe weather. There are several types of tiles, including terra cotta, concrete, metal, and plastic. Many clay tiles are coated with a waterproof glaze. Roofing tiles are generally hung from a wood framework called a truss system, or they may be laid on a concrete substructure. The tiles are fastened by nails or clips. Flashing is often installed at field tiles, and it is also used at penetrations such as plumbing stack pipes, combustion vents, skylights, etc. It is important that all flashing be properly secured to prevent rainwater from seeping into the home. There are a number of different tiles to choose from, and each has its own advantages and disadvantages. For example, ceramic tiles are quite durable, but they are not as effective in colder climates. Concrete tiles, on the other hand, can withstand very cold temperatures and are a good choice for most climates. Another consideration is that roof tiles can be very heavy, and they require a structurally sound roof to support them. In addition, they can be expensive to install and replace. When choosing a tile for your roof, it is best to consult with an experienced roofer. They will be able to help you find the perfect tile for your home, and they can recommend the proper installation procedures. In addition, they can explain the advantages and disadvantages of each type of tile and help you decide which is the best fit for your home. They can also assist you in making a budget and planning out your costs. Metal Metal roofs are made of a wide variety of materials, each with its own strengths and weaknesses. These are primarily related to the metal itself, its ability to resist corrosion and impermeability to water, and its appearance and durability. Some metal roofing is bare or unpainted, while others are colored or coated with a wide range of materials, including zinc, aluminum, galvanized steel, stainless steel, and copper. The most common type of metal roofing is corrugated galvanized steel, which is a wrought iron-steel sheet that’s been coated with zinc before being roll-formed into corrugated panels. This coating helps protect the steel from rust and other environmental elements. Another option is galvanized steel, which combines a layer of zinc and aluminum with a galvanized steel core to provide added protection. Some manufacturers also use zinc-coated aluminum, which is sometimes known as “weathering steel.” A key concern with both galvanized and galvalume steel is that their outer layers will corrode if they come into contact with certain other materials, especially copper, lead, wood, brick, or treated lumber. This can cause the structural integrity of the roof to be compromised, and in severe cases, it can result in the deterioration or failure of the entire system. Lightweight and rustproof, aluminum is a good choice Read More
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The Benefits of Wood Stairs

Wood stairs are a great way to bring a natural aesthetic into your home. There are a number of different species to choose from, so you can find the perfect look for your home. Wood stairs are versatile and affordable, meaning you can change your interior decor as often as you like without having to worry about compromising your stair design. Wood stairs are an excellent choice for anyone looking to create a stylish staircase that will complement the rest of their home. They can add a lot of character to your space and are also easy to maintain. One of the main advantages that wood stairs have over other stair materials is that they’re highly versatile. This is because they’re available in a wide variety of shapes, sizes, and designs. They can be used as a main element in the design of your home or can be incorporated into other features of your property, like cabinets and countertops. Whether you want your stair to match the flooring or you’d like it to be more of a focal point, you can choose from several popular wood types to meet your needs. The type of wood you choose will have a major impact on the look and feel of your staircase, as well as its long-term durability. The most common wood used in stair building is Pine. This is a very hard, dense wood that can withstand a variety of environments. It’s a good option for high-traffic areas and is known for its resistance to rot. Another popular choice is White Oak. This wood is a lighter color than Pine and has a straighter grain. It’s durable, and it works well with tools such as hand and machine drills. Hickory is another popular option for a stair tread, as it’s extremely hard and resistant to damage. It’s a beautiful, natural-looking wood that is available in a range of different colors. You can also add a stair runner to your staircase for added grip and safety. Stair runners can be very easy to install and will make it much easier for people to walk up and down your stairs without slipping. In addition, a stair runner can help to keep your floors clean and free of debris. This is especially helpful if you have pets or children. Wood stairs can also add real value to your home if you decide to sell it. This is because they are a timeless feature that will never go out of style. Plus, they’re easier to clean than most other stair materials, which is something that many homeowners appreciate! Wood stairs can be very affordable, especially if you’re building a new home or renovating your current one. They’re also a great option for anyone who wants a classic and timeless look in their home. The material cost for a set of wood stairs will depend on the type of timber you choose. Hardwood is usually more expensive than softwood, but there are many wood types to choose from that fit into every budget. You can choose from hardwoods like oak or hemlock, which come in a variety of colors and grain patterns. Or you can opt for a more rustic style with pine or ash. Hardwoods are stronger and more durable than softwoods, but they can be more expensive. However, they’re a great choice for high-traffic areas, such as staircases and hallways, because they can be easily refinished or repaired when necessary. Besides, hardwoods are also more environmentally friendly than carpets. They don’t trap dust and allergens, which is helpful for those with allergies or asthma. They are also easier to clean than carpet, which requires frequent sweeping and mopping. This means you can keep your home looking its best without too much effort. Another benefit of wood stairs is that they are a great option for people who have pets or children. They’re often more comfortable to walk on, and they don’t cause as much noise as carpeted stairs do. If you’re trying to sell your home, a set of wooden stairs can help make your property stand out in a saturated market. They’re also more appealing to modern buyers, who appreciate the natural and timeless beauty of wood. Unlike carpet, which can be a costly and time-consuming addition to your home, wood is a very affordable option. It’s also easy to maintain and comes in a wide range of shades, making it the perfect material for staircases. You can find a wide range of stair parts made from wood, including handrails and treads. You can also customize your staircase to match the rest of your home’s design, including the flooring. Wood stairs are a durable choice for your home, and they come in various shapes and sizes. They can be stained and painted to match any decor or style. Alternatively, you can choose a natural finish to highlight the beauty of the hardwoods. If you decide to paint your staircase, use wood-specific paint that is designed to resist wear and tear. Those with a satin or gloss finish are best. You can also use a non-slip floor finish, which can be applied to your wooden stairs to reduce the risk of slips and falls. Many homeowners like the way a wood staircase looks and feels, and it can increase the value of your property. In addition, it doesn’t trap allergens like carpeted stairs can, which can cause a range of health issues for you and your family. When choosing a type of wood to use for your stairs, consider its bending strength, hardness, and resistance to rot. This is important if you plan to have your staircase outdoors, as the wood needs to be able to stand up to the weather. There are several types of woods that can be used to make stair treads and handrails, including red oak, white oak, hard maple, and ash. Red oak is a popular choice for stair treads because it is easy to stain and sand, as Read More
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Victory Is Yours: Multi-level Marketing Helpful Hints You Need

People think MLM is either very easy or super hard. Getting in with a quality multi-level marketing business is essential. The following article will teach you what you need to know about multi-level marketing. You may have the magic touch when it comes to MLM, and perhaps relating to others is not your specialty. That’s all the more reason why you should take great care to be patient with the members of your downline. It may not be as easy for them to succeed at multi-level marketing as it has been for you. Be sure to provide support and assistance consistently and give your team members time to succeed. If you have a multi-level marketing business with a focus on product parties, make sure to book a minimum of three parties at every event. Before walking away from each event, try to schedule at least three more parties. Doing this will ensure that your business grows rather than just sustain itself. Don’t pour good money after bad. Establish a specific amount you are willing to invest in your MLM venture. Plan your venture well and follow your plan carefully. If you run out of investment money and are not making a profit, reevaluate your decisions. At this point, you may be better off chucking this project and starting on a new one rather than losing more money. Don’t come off as a sales person. Most people are turned off by too much of a hard sell. You’ve got to find a better way – a way that feels natural and like you care for the person you are talking to. It can mean all the difference between an ok year and a great year. It can be difficult to find the perfect MLM business if you are unsure of how to begin, but the previous article provided you with some top-notch advice. Use these tips to choose the right MLM business. Return to these tips periodically to remind yourself of some basic MLM principles. Full Steam Ahead Marketing, Revlx, Taste Of Pepper, Troy Ohio Rotary, Lanor Mandina, Niche Software XG, Healthy Homes 360, Nano Technology Solar, Central Forida Cruisers, Head Waters Pest Control, K2 Specialist Roofing, Montreal Seo 7 Services, Internet Designers, Roof Help, Sout Haven Roofing PROS, 1st Affiliate Marketing, Agent MLS Home Finder, Fast Track Success Formula, Marcella Hughes Homes, Plumbers Spartan Burg SC, Sarasota Rental Places, Slow Computer Solutions, South East Angle, Winchester Speed Way Online, At Home Computer Service, Grupo Latino Americano, Padre Trail Inn, Cloud Banking World Series, College Community Chorale, Eastern Inc, Expert 24 Option, Front Desk Software, Impulsive Gypsy, Just In Potts, KNJ Computers, Magnetic Content, Mai Bacon, Methow Adventures, MTN Easy Accounting, NH State House 200
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Looking back at Yoast in 2021

What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light on 2021 as well. Care to join us? The biggest thing of 2021: Yoast joins Newfold The biggest thing happening in 2021 was the fact that Yoast joined Newfold Digital. In August of this year, the shareholders of Yoast sold their stock to Newfold Digital. And, while we’re no longer the owners of the best company in the world, we’re still really happy and excited to work here. I asked Thijs how the company is doing, half a year after the acquisition. ‘We’re in the middle of our integration in Newfold,’ Thijs explains. ‘We’ve moved all of our tooling from Google Drive to Microsoft Office. That was a big thing internally. Apart from that, we’re pretty much doing all the things we did before the acquisition. Except that we now have more time to focus on our product.’The board of Yoast with Sharon Rowlands – CEO of Newfold Digital Changes within Yoast – the company It was a weird year. At the beginning of 2021, we were positive that this would be the year in which we would beat COVID. However, the situation in the Netherlands now is not that good. We’re in lockdown light again. We’re working from home. Yoast was always a company in which a lot of people worked from our local offices. We now have become a hybrid company. Some people work from home, others work at the office, most people prefer a combination of both. ‘We’ve hired a lot of new colleagues this year,’ says Thijs. ‘Some awesome new developers, we expanded our support team and we hired some new marketeers. I am especially proud of our Business Intelligence team. I think we finally have a state-of-the-art Business Intelligence team. And we need that, with 12 million users. ‘ Thijs also talks about expansion outside of the Netherlands. Yoast is becoming an international company: ‘We noticed, due to COVID, that working remotely is very possible. Our company culture has become more international as well. Internally, we try to do everything bilingual. We used to be very Dutch.’ Our video about hybrid working at Yoast Changes within Yoast – the pluginWe’ve done some wonderful releases this year! At Yoast, we’re most excited about our new SEO workouts. Have you seen them? Our workouts are designed to solve specific SEO tasks that really help you to improve the SEO-friendliness of your website. They are quick, easy, and fun to do. Thijs is also a big fan of our new workouts. ‘I especially love the cornerstone content workout. That workout helps you to choose your most important articles. And, after that, to make sure that Google also knows that those are your favorites. A lot of people tend to forget the importance of internal linking. This workout really helps you to update the internal linking structure of your site. And that’s so important for SEO.’ Check out Thijs’ favorite workout below:This is one of the three SEO workouts we currently have in Yoast SEO The new CEO More big news and big changes in 2021. Marieke (that’s me by the way) decided to step down as CEO. I wanted to focus more on marketing and less on the corporate things that tend to become your day-to-day job when you’re leading the company. Luckily, Thijs de Valk was up and ready to take over the role of CEO. ‘I am really happy with the new role,’ Thijs says when I congratulate him (again) on his new job. ‘It’s an honor to lead such a great company. And these are exciting times. Integrating into Newfold is both scary and exhilarating. We have so many new things lined up for next year. I can’t wait for 2022 to start.’Thijs de Valk became the new CEO of Yoast! Conferences, WordCamps, webinars and workshops 2021 was a year with a lot of online conferences and WordCamps. We’ve visited so many events and met a lot of nice people from all over the world. In 2021 we also did a lot of webinars and online workshops at Yoast. Those were a big success. Remember our awesome Yoast summer school in which we did a number of really cool online workshops? And we’re not slowing down, we’re planning on doing more webinars and online workshops in 2022!Online conferences were the thing of 2021We held a few different workshops during Yoast SEO Summer School What about next year? 2022 is just around the corner. Thijs is ready for it: ‘I can’t wait for 2022. We have some really awesome things lined up… three exciting things in January! And that’s only the beginning!’ 2021 was a great year for Yoast. And we’re ready to go and make 2022 just as awesome. If only this COVID-thing would disappear. We hope you all have a great 2022 too! And please: stay healthy and stay safe. Read more: SEO in 2022: Your chance to shine! » The post Looking back at Yoast in 2021 appeared first on Yoast.
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Wrapping up 2021 with our top 10!

30-second summary:12 months, several curveballs, and some masterstrokesIf you missed out, today is a great day to look through the Search Engine Watch lens for the year gone byKey themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage. #1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there! You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma. This piece touched upon every aspect, angle, and action point that SEOs needed to know. #2 – The search dilemma: looking beyond Google’s third-party cookie death The ad tech and search industry continued to remain precarious that Google will use the cookie deprecation as a new way to establish market dominance to feed its own interests. Google expert, Susan Dolan drew from her rich experience and detailed realities of the search scape. She also shared insights and predicted future key themes that rose out of the 3p cookie death. #3 – Everything you need to know about the Google MUM update As the industry bid farewell to BERT, Google’s Multitask Unified Model (MUM) update in June 2021 opened new search experience dimensions. The cranked-up competition for search visibility between businesses and advertisers – left SEO practitioners and agencies with yet another burning question, “How will we win MUM’s good graces?” Joe Dawson’s comprehensive guide left no stone unturned. #4 – Why killing your content marketing makes the most sense “Kill your darlings”, yes, we said it! Though it sounded outlandish, this piece held wise and valuable advice from best-selling author Joe Pulizzi on why this could be one of the best business decisions you could’ve made in 2021. #5 – Quora and Reddit: Powerhouses for SEO and marketing in 2021 Everyone is obsessed with Google, but did you know Reddit is the seventh most popular website in the US while Quora has a DR of 91? This guide shone a light on how your search strategy could take advantage of these platforms with diversification, tap into great brand-building opportunities, and enhance your E-A-T standing. #6 – Now is the best time to stitch your search marketing loopholes before 2022 The third-party cookie still stands at a crucial intersection between digital marketing, SEO, paid media, web design, and several business tangents. The industry needed to think hard and think differently for a contingency plan. SEO pioneer, serial entrepreneur, and best-selling author, Kris Jones helped weave a tight SEO and search marketing strategy way ahead of 2022. Why? Because a stitch in time saves nine. #7 – Seven first-party data capturing opportunities your business is missing out on The internet continued zigging in a privacy-focused direction as a response to consumers’ increasing demand for a transparent, responsible, and ethical outlook towards their data. First-party data became indispensable and consumer trust, invaluable. While the playing field inched closer to the great reset, we revealed some hidden first-party gems every business could use to redesign their search marketing strategies. #8 – UX: an important SEO ranking factor The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. Since then, SEO practitioners saw seasons change and the Page Experience, paired with data analysis finally etched UX as a key ranking factor. Atul Jindal condensed years of his experience working with fortune 50 companies into this SEO guide to help you win at SEO and search experience. #9 – Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket The pandemic didn’t let us forget that while every business is unique, budgets too took a hit, making allocation stringent. But why did so many businesses still stick to the “big guns” when allocating spending? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion. They produced some truly unique insights that would make stakeholders rethink their media spending habits. #10 – Core Web Vitals report: 28 Ways to supercharge your site Everyone remembers the chaos surrounding the Core Web Vitals in early 2021. SEO folks were keen to get ahead on optimizing their site and Twitter threads were full of speculation. Armed with information, we shared a 28-point checklist on action items to spot, optimize, and embrace the inevitable rollout of these new ranking factors. Thank you for being valuable supporters throughout our journey. Team Search Engine Watch wishes everyone a happy year-end and an adventurous 2022! *Ranked on page views, time on page, and bounce rate. Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more. Join the conversation with us on LinkedIn and Twitter. The post Wrapping up 2021 with our top 10! appeared first on Search Engine Watch.
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SEO in 2022: Your chance to shine!

Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you need to take a step back to see if you are still reaching the right people at the right time. Search intent needs to determine your keyword research and content marketing decisions. Here, you’ll get a quick overview of SEO in 2022.Table of contents2021 is over, now what?It’s all about qualitySEO in 2022It’s all about mobileImprove site qualityPage experience with the Core Web Vitals will continue to Enhance the user experienceUntangle your site structureImplement Schema.org structured dataContent qualityKeep search intent front and centerRe-do your keyword researchContent is contextRe-assess the content and quality of your most important pagesWork on your expertise, authoritativeness and trustworthinessHone those writing skills!Search is on the move(Progressive web) appsVideoOther platformsA system for getting traffic with SEO in 2022SEO in 2022: What’s next? 2021 is over, now what? 2020 and 2021 were tough for many of us, but hopefully, 2022 will be a more positive year. The pandemic is still breaking many of our systems, but it also unveiled new possibilities. If we look at our industry, SEO, we see that the online world has made a pretty big jump. As people moved indoors, the business moved online. Many people shop online for the first time, and many of them will keep doing that. There’s never been a better time to build an online business. But it’s not just business. The web has always made it possible to present your creativity or learn whatever you wanted to know, but this accelerated in 2021. For instance, people picked up new hobbies and started sites to blog or show off their photography. Everything moved online. This is expected to continue into the next year and maybe beyond. So, with all these people waiting for your content — how would you use SEO in 2022? It’s all about quality 2021 is all about quality. Improving quality across the board should start with determining what exactly it is you do. Evaluate your products and services, and the way you describe these. Have trouble describing what you do? Well, maybe you need to go back to the drawing board. Your product must be excellent, as there is no use in trying to rank a sub-par product. No-one would fall for that. A killer product needs a killer site and a killer plan to get that site noticed. SEO in 2022 I could talk about the rise of artificial intelligence, machine learning, or conversational interactions, but I’m not going to do that. It would help if you took note of these developments to see where search is heading, but for this moment, for most sites, it’s all about improving what you have right now. Site quality is critical. Content quality is vital. So, these SEO trends for 2022 are not hyped-up stuff but subjects we’ve been hammering home for a while. Remember Holistic SEO? It’s all about mobile First up, we have to talk about mobile. Since Google switched over to mobile-first indexing, it judges your site by how it works on mobile, even when most of your traffic is from the desktop. Give your mobile site special care and work on its mobile SEO. You should test whether your site works just as well on mobile as well as desktop. Is the structured data functioning and complete? Do images have relevant alt-texts? Is the content complete and easy to read? Make it lightning-fast, easy to use, and valuable. 2021 had many people experience mobile shopping for the first time, and it looks like they will come back for more in 2022. Improve site quality If you’ve been playing this SEO game for a while, you’ve been working on your site for a long time. Over the years, there’s been a lot of talk about all the things you really should focus on because that’s what the search engines would be looking at. Experts claim to know many factors that search engines take into account to rank a piece of content for a specific term. That’s not possible. While nobody knows precisely what happens behind the scenes of a search engine, you can look back over a more significant period to determine trends. One thing that always keeps popping up? Quality. To win in SEO in 2022, your site needs to be technically flawless, offer a spectacular user experience and great content, target the right audience at the right time in their user journey. And, of course, your site’s speed needs to improve. It also means incorporating and improving schema.org structured data, as schema.org remains one of the critical developments for some time to come. Let’s go over some of the things you need to focus on in 2022. Page experience with the Core Web Vitals will continue to As part of an effort to get sites to speed up and to provide a great user experience, Google announced the Page Experience algorithm update that rolled out in 2021. This update will give you another reason to put site speed front and center. While the impact of the Page Experience update has been relatively marginal as of today, we expect it to continue to develop in the coming year. Site speed has been an essential factor for a couple of years, but it will become critical. If you can’t keep up with your competition now, you’ll soon find yourself having a more challenging time keeping up if you’re not speeding up your site. If one of your competitors becomes a lot faster, you become slower by comparison, even when you’re not becoming Read More
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How to choose the right focus keyword

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines will recognize what your page is about. Here, we’ll explain what the purpose of a focus keyphrase is and how to choose it well.Table of contentsWhat is a focus keyword?Why a focus keyphrase?How to choose a focus keyphrase1. Find a focus keyword people search forLong-tail keywordsTools that help you find long-tail and related keyphrases2. Check the search volume for your keyphraseAdd more than one keyphraseCheck your posts that already rank3. Google your proposed focus keyword!Check the search engine result pagesContent of the results pagesCheck out social media and forumsDon’t forget to repeat your research now and then!Yoast SEO checks the quality of your keyphraseThe function word check in Yoast SEOShould every page have a focus keyphrase?Conclusion and further readings Looking for keyphrase suggestions? When you’ve set a focus keyword in Yoast SEO, you can click on ‘Get related keyphrases’ and our SEMrush integration will help you find high-performing keyphrases! What is a focus keyword? The focus keyword or keyphrase is the search term that you want a page or post to rank for most. When people search for that phrase, they should find you. If you set a focus keyphrase for a page with Yoast SEO, the plugin evaluates the page’s content and provides feedback on how to improve the content to increase the chances of ranking higher for that search term. You’ll find the input field for your focus keyphrase in the Yoast SEO sidebar on the right side of your editor. If you don’t see the Yoast SEO sidebar, click on the Yoast icon on the top right of your screen first.The focus keyphrase input field in the Yoast SEO sidebar You can also find the focus keyphrase input field in the Yoast SEO meta box below the post editor:The focus keyphrase input field in the Yoast SEO meta box You’ll find the feedback to improve your content in the SEO analysis tab. If you amend your page with this feedback, it will be easier for search engines to recognize what your post or page is about. Check out this video to see how it works: Why a focus keyphrase? Regularly adding quality content to your website or blog is a good SEO strategy. Google sees that your website is active because you add new information and you increase the volume of your content. But randomly adding content to your site isn’t very useful. You have to craft a keyword strategy, and based on that strategy you should create high-quality content your audience is looking for. When you write those articles, it’s important to optimize them for the keyphrases you’re aiming at. And that’s what Yoast SEO helps you with. How to choose a focus keyphrase In our view, there are at least three things you should do to determine which keywords or keyphrases you should optimize your blog posts for:Find a focus keyword people search forResearch the search volumeGoogle your keyphrase Let’s elaborate on these steps a bit: 1. Find a focus keyword people search for As mentioned above, your keyword strategy should have given you some idea of what you want to write about. If you don’t have a keyword strategy yet, you should really create one. You can read our ultimate guide to keyword research or take our keyword research training course if you need help to find your perfect keywords and keyphrases. Long-tail keywords If you want a post or page to rank, you can increase your chance of success by aiming for long-tail keywords. Long-tail keywords often exist of more words and are less searched for than very popular ‘head’ keywords. But less popular also means less competition and the chances to convert are usually higher as you can read in this guide to content SEO. Tools that help you find long-tail and related keyphrases When you’ve done your keyword research and you already have an idea of what you want to write about, you can use various tools to find long-tail variants of that keyphrase or related keyphrases. Read more about these keyword research tools. One of these tools is right there at your disposal in Yoast SEO: a SEMrush integration to easily find related keyphrases. When you know what to write about you can click on ‘Get related keyphrases’ below your focus keyphrase to see what phrases people search for in Google:You’ll find the ‘Get related keyphrase’ button in the Yoast SEO sidebar A screen will open with related keyphrase suggestions:Find related keyphrases in Yoast SEO with the SEMrush integration 2. Check the search volume for your keyphrase Once you have found a long-tail search term you want to rank for, you should research whether there are many searches for that keyword or phrase. This used to require quite some effort: you’d need to dive into Google Adwords or Google Trends. But, as you can see in the image above, you can now easily get information aboutrelated or long-tail keyphrases in Yoast SEO! For instance, you can check out the search volume (how often it is searched for in a specified period of time) and trends (how that changed over time). Now you can easily compare the possible related keyphrases and decide which one(s) you want to focus on in your current or other posts. dd more than one keyphrase Optimizing your post for related keyphrases can improve the quality of your content: it will make it more complete and easier to understand for Google. If you want to set one of these related keyphrases for your posts you can do so with one click in Yoast SEO Premium. After that, go back to the post editor and optimize your post for the new related keyphrase. In addition to Read More
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Picking an ecommerce platform: WooCommerce or Shopify?

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. Let’s take a look at both.Table of contentsTLDR: There’s no perfect solutionWhat is Shopify?What is WooCommerce?A managed platform vs. a self-hosted oneComparing Shopify vs. WooCommercePricingEase-of-useAppearance: themesFlexibilityAppsPayment providersMarketingContent marketingSEOPerformanceSecurityShopify vs WooCommerce conclusion TLDR: There’s no perfect solution Let’s start with the conclusion. The answer to the question of which ecommerce platform you should pick is those two words that every SEO expert likes to utter regularly: it depends! It’s almost a philosophical battle between two different worlds: open and flexible, and closed and “rigid”. In general, you can achieve the same things on both platforms. Both WooCommerce and Shopify are great platforms that help site owners build awesome online stores. The main difference is how they do it and the philosophy behind it. WooCommerce gives you great flexibility and total ownership over your shop and data. This is a great option if you want to control everything — and if you embrace the open-source mentality. Plus, if you already have a WordPress site then it makes much more sense to add a WooCommerce store to it than to start a new store on Shopify. And, if you want a hosted version of WooCommerce, there are plenty of great hosting providers that can provide you that option. With Shopify, you get a closed system — also known as a SaaS, or Software as a Service. Everything is arranged for you and everything is set up in such a way that you can literally build and launch an online store in minutes. A closed framework like Shopify has many benefits as you get a system that is perfectly tuned to its task: getting you to sell as much as possible. It does mean that Shopify owns your data and that you lose flexibility. Everything you can do is inside the platform and its apps. Simply put, it’s not that one is better than the other. You simply need to pick the platform that fits your goals and preferences. What is Shopify? Launched in 2006, Shopify is an ecommerce platform that powers around 1.7 million online stores worldwide. Shopify is a hosted web application, which means that it’s Software as a Service (SaaS), carefully fine-tuned to make it very easy to build and run online stores. It offers a ton of tools that shop owners can use to start and run their online store. Over the years, Shopify built many in-house solutions to common ecommerce problems, like payment systems (Shopify Payments) and fulfillment networks. Today, Shopify is a full-service ecommerce platform that makes a lot of sense and gives enough options for a lot of people.Shopify helps you set up an online store in an instant What is WooCommerce? Launched in 2011, WooCommerce firmly has its roots in the open-source WordPress community. WooCommerce is a complete ecommerce plugin that you can simply bolt onto your WordPress site. It’s full-featured and robust, with tried and tested performance. Since 2015, WooCommerce is part of the Automattic family. WooCommerce is a very popular and cost-efficient way of running an online store. On this basis, WooCommerce doesn’t cost anything and even many of the extensions are free to use. There’s a whole economy built around WooCommerce, with thousands of services, themes, and plugins at various price points. People value the freedom they feel while building a store with WooCommerce.WooCommerce is a popular e-commerce platform that gives you a lot of freedom managed platform vs. a self-hosted one The biggest difference between Shopify and WooCommerce is the way they host your site. With WooCommerce, you can download the free WordPress plugin and install it on any given server. Simply pick a good hosting plan and you are good to go. You have full control over the way WooCommerce works and you can scale your tech stack if your site is doing great. This does also have its drawbacks, of course. For instance, you are fully responsible for every part of your store. You need to keep everything safe and secure and you are the one making the performance optimizations needed to perform well. Of course, there are services to help you do this, but it still requires some extra effort. So, while WooCommerce is free to use, it’s not without cost. This is something to take note of. And, if you really want a hosted solution with WooCommerce, you can always sign up for the ecommerce plans on different WordPress hosting providers. When you choose Shopify, you sign up with them, pay them a monthly fee to host and run your store. Everything you do is inside their “walls”, so to say. Shopify comes with restraints purposely built in to make sure that their stores all function properly. Shopify takes care of everything, from payment to backup and security. If you do want to expand a bit, Shopify comes with an app store that features many helpful tools, like SEO apps, email marketing, inventory management, and much more. These range from free to a monthly added cost that’ll quickly increase the price you pay for your store. Another thing to remember is that Shopify charges a 2% transaction fee on the cheapest plan, when not using Shopify Payment. More on that later.The Yoast online store is powered by WooCommerce Comparing Shopify vs. WooCommerce Shopify and WooCommerce haven’t become the two leading e-commerce platforms in the world by chance. Both platforms are very robust, easy-to-use, secure, and offer loads of features. The features are comparable, and so is the way they think about ecommerce. The biggest difference is in the flexibility of open-source versus the solidness of closeness. Let’s take a closer look at the differences between the two. Pricing Shopify is paid software Read More
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How to optimize keywords and SEO titles with popular keywords

30-second summary:Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliatesThe standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffingAdding extra related keywords, however, apart from the modifiers and words to create a sensible title has the potential to get more traffic to websitesHere are some good insights and tips on how you can optimize your keywords titles Optimizing titles of articles, blogs or webpages is critical for getting traffic and earning money from Adsense and affiliates. The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing. But adding extra, related keywords, apart from the modifiers and words to create a sensible title, has the potential to get more traffic to your site. In this article, I’ll review, my own experience in crafting carefully multiple keyword titles. Keep the title short – one keyword phrase to a page As a golden tip, start targeting individual keywords on separate pages and use multiple pages for related words. General landing pages for mixed or general topics generally will not work because you will not be able to compete for popular single keywords without adding phrases for longtail titles. The general advice is that you should keep the title short (less than 70 characters) and only target perhaps two or three primary keywords that are highly relevant to the content of the page and its objective. You can of course develop long-tail keywords that include your primary keywords plus a series of modifiers to make a ‘sensible’ title that makes sense to humans and the test the bots use to evaluate your sites. void keyword stuffing There is a lot of information on the dangers of keyword stuffing, which means over-use of your keyword or keywords in the title, description, and the body copy. Google invokes a penalty for keyword stuffing, though the threshold keyword density is not exactly known. There are various tools for counting keyword use frequencies. Keyword Density is simply measured as the relative number of times your search term (Keyword or Keyword phrase) occurs as a percentage of the total number of words on a given page. The ideal Keyword Density must not be greater than 5.5 percent. But various search engines have different thresholds before they apply penalties. Reasonably, high Keyword Densities can help boost page rankings but you don’t have to overdo it. Keyword Density can be boosted by using your keywords repeatedly in the:Title tagHeader tagComment tagBody tagAnchor tagImage tagAlt tagDomain name, andParagraph tag Another general piece of advice for titles is not to exceed using the identical keyword in the title more than twice. How Google and other search engines crawl and rank your keywords in the title It is not widely understood, but Google and other search engines register and rank every individual keyword in your title and every combination – including various orders and positions for the keywords. Although there is a priority for phrases with the keywords in the order they are in the Title, and for words that appear first, Google will register all the keywords and phrases and derive a ranking for them. Dilution of the weight of the keywords in the title Google also appears to regard long titles as more likely to be Spammy (especially very long titles). Longer titles may also appear keyword-stuffed. Research has shown that the first keyword in the title has the highest weight; the second keyword has somewhat less weight and so on. By adding more words you may dilute the weight applied to each of them. For targeting two-word searches and phrases, it is important to keep keywords close to each other and in their ‘natural’ order. Try to match the likely order of the terms in the search phrase, to the order in the title. Use multiple keyword phrases multiply your traffic If Google derives a rank for all the words in the title, surely, by including two or three keywords rather than one will be more likely to get more traffic. The traffic for each word should add up and multiply. Understanding when this is appropriate and when it is not is the crux of optimizing titles. As explained previously the weight or value of the keyword appears to fall rapidly as you move from the first word to the last. More keywords appear to dilute the weight given for each word. Also, there is the important issue of relevance. Your page may be penalized if the words you use are not highly relevant to the content of the page. The key aspect is competition – only use a single phrase if the competition is high If there is a lot of competition for a keyword then it is best to only use a single keyword or phrase. Stick to the keyword phrase you have found using the Google Keyword Planner for use in the title. You know the statistic and competition for that exact phrase and it is unwise to fiddle with it. Various tools can be used to estimate competition for the phrase and the likely traffic. The Keyword Research tool shows how even minor changes in the phrase can dramatically affect traffic and competition. If the competition is high you have to maintain the strength of your page and title to compete. Adding extra phrases will dilute the weight applied to the keyword. You will be competing against pages that are likely to be strongly targeted on that keyword phrase as well. You could lose the battle if you don’t have that singular, highly focused title for the keyword. If there is moderate competition enrich your title with more keywords For moderate competition, there are several ways you can go to use multiple keywords in the title. 1. Use two or more Modifiers The solution to not duplicating the keyword is Read More
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